HALLOWEEN STARTS EARLY IN LOS ANGELES. SHARE, INSPIRE, PLAY – SCARELA


What Is ScareLA
ScareLA premieres on August 10 & 11, 2013 as the first Los Angeles convention dedicated to celebrating Halloween. Situated in the entertainment capital of the world it will combine the city’s top talent and unique cultural setting with a twist! Drawing fans and haunt entertainment professionals, the event will feature top attraction designers and operators, manufacturers, artists, filmmakers and more. The weekend-long Halloween season teaser will celebrate California’s hottest scary faire with attraction unveils, workshops and classes, top industry panels, haunt tours, screenings and activities.

What Can I Expect
Curated exhibitor list showcasing scary goods, services & jobs Expert and celebrity panels on the haunt business, horror entertainment and more Sneak-peeks and unveils of top and upcoming local haunts Professional demos and classes on makeup, set building, costume creation, animatronics and more
Hands-on workshops taught by top haunt industry professionals for all skill levels and ages Onsite haunt experiences and Halloween-themed entertainment
Education on Halloween art and history
Screenings of attraction walk- throughs and local scary films Games, pumpkin carving, costume party and more

Audience
ScareLA will engage over 3,000 of the most passionate LA Halloween and haunt professionals, enthusiasts and fans showcasing the diversity and high quality of our city’s autumn and horror themed attractions. In 2012 a record-breaking 71% of Americans participated in Halloween festivities, spending was at an all-time high. The convention will highlight Los Angeles as the top destination for Halloween tourists in-par with scary entertainment epicenters throughout the U.S.
Media Impact
ScareLA is expected to generate over 200 M media impressions nation-wide in its first year across online, TV and radio. Our media supporters include premier scare entertainment outlets and a broad spectrum of consumer and event-goer media.
Sponsorship Opportunities
The convention is a premier opportunity for California theme park attractions, Halloween productions, manufacturers, services, & venues to showcase their products, new content and build excitement for the upcoming Halloween season. Sponsorship benefits include various levels of onsite and online presence, PR, custom-tailored activations & more.

LOS ANGELES, California
ScareLA, the first-ever Southern California Halloween convention, announced today it will open in downtown Los Angeles on August 10 and 11, 2013. The event celebrates California’s Halloween, haunt, and horror community and fans with two full days of presentations, industry panels, hands-on workshops, and an exhibitor show floor.
The ScareLA program will feature sneak-previews and behind the scenes insights into the most anticipated 2013 Halloween events in the region. Confirmed participants include:
John Murdy, creative director, Universal Studios Hollywood Halloween Horror Nights
Brooke Walters, designer, Knott’s Halloween Haunt maze
Melissa Carbone, producer, Los Angeles Haunted Hayride, The Great Horror Campout
Jason Blum, horror film producer Insidious, Sinister, The Paranormal Activity Jon Braver, founder and director of interactive horror theatre Haunted Play Delusion
Key creatives and staff from local haunted attractions such as Reign of Terror, Sinister Pointe, Chambers of the Mausoleum, Blumhouse of Horrors, Blackout Haunted House
Participants from renowned home haunts throughout SoCal including The House at Haunted Hill, Boney Island, Boot Hill, and more

“ScareLA will shine the spotlight on everything that makes Los Angeles the ultimate Halloween destination in America,” shares David Markland, who is co-producing the event with Lora Ivanova. Ivanova adds, “Our city is brimming with talent and scary history just waiting to be discovered. Are you curious about hidden urban haunts? Want to get a head start on your Halloween costume? Interested in creating your own attraction or going pro? We have you covered.”

At ScareLA attendees will have an opportunity to learn from the nation’s best pro haunters and artists with a full lineup of workshops, demonstrations and classes. From make-up art, costuming, home haunt logistics and tips on pumpkin carving, fans and pros of all ages will get the chance to roll up their sleeves and play.
Interactive exhibits, exclusive meet-and-greet opportunities and a show floor full of unique Halloween merchandise round out the event’s ever-growing schedule. Original programming developed in partnership with Theme Park Adventure, industry legend Leonard Pickel, Scream Team Productions, Dread Central, FANGORIA, Shock Till You Drop and more.
To purchase tickets, for more information, exhibitor inquiries and to be among the first to learn about event updates, visit http://www.scarela.com. Share, inspire, play – ScareLA.

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